Haberdo
B2B Footwear Catalog & Retailer Portal
Project Description
Developed a high-performance B2B catalog website for a Dubai-based footwear brand with a strong offline presence that lacked online visibility. The primary challenge was to design and construct a seamless user experience that replicated the look and feel of their parent company's website in China, while modernizing the under-the-hood performance.
Solution Offered
Built a custom, multi-page Next.js web application featuring a home page, an immersive about section, a dynamic product catalog page showing categorized footwear lines, and an interactive contact page. Integrated a Supabase backend for robust data management and configured Nodemailer to securely route wholesale retailer inquiry form submissions directly to the sales team.
Key Contributions & Impact
Engineered the B2B catalog from scratch using Next.js, achieving a loading speed 2x faster than their parent company's legacy platform.
Developed custom product category filter systems and dynamic grid displays to showcase different footwear lines seamlessly.
Configured a Supabase database for secure catalog storage and integrated a Nodemailer mailer flow for retailer inquiries.
Delivered a premium digital catalog experience that was showcased at an international footwear summit, capturing the interest of major buyers and securing over 1,000 retail leads.
Before & After Comparison
